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A Look at Website Split Testing

We started split testing over at several years ago. When we first started, we used custom code to pull it off. In 2008, we took the jump over to Omniture’s Test and Target product line.

A/B Split Testing is an important tool in the arsenal of online business. That’s one of the reasons I found this post by 37 Signals so interesting. It was extremely clear and straight to the point.

37 Signals - Baseline Test
37 Signals - A/B Split Testing

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