EP20: Unlocking the Secrets of Self-Publishing Your own book | michele defilippo | eleven six design
- Tony Bradshaw
- 1 day ago
- 2 min read
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MICHELE DEFILIPPO
Eleven Six Design
SUMMARY
In this episode of the GET BUSINESS SMART Podcast, Tony talks with Michele DeFilippo of Eleven Six Design about the world of publishing. Dive into the world of book publishing with Michelle DeFilippo, owner of Eleven Six Design, as she shares her insights from helping over 4,000 authors bring their books to life. Whether you're an aspiring author or an experienced writer, learn practical tips on publishing, marketing, and maximizing your book’s impact.
TAKEAWAYS
Michelle's journey helping authors publish and the importance of choosing the right publishing path
The financial realities of traditional publishing versus self-publishing on Amazon
How authors can avoid common pitfalls and red flags in the publishing industry
The process of producing different formats: print, ebook, audiobook
Effective marketing strategies and realistic expectations for new book releases
The role of hybrid publishers and how to assess their value
The impact of AI tools like ChatGPT and AI-generated audiobooks in modern publishing
What to look for in a trusted author services company
How to distribute your book widely using platforms like KDP and IngramSpark
Tips for building an author career with consistent book releases
TIMESTAMPS
00:00 - Welcome and introduction to Michelle DeFilippo
02:10 - Michelle's long-standing experience in publishing since the 1970s
04:20 - The realities of book sales and author expectations
05:45 - Impact of publishing choices on earnings
09:12 - Understanding traditional vs. self-publishing models
12:52 - Effective marketing budgets and strategies for new books
14:01 - The comprehensive publishing services offered by Eleven Six Design
16:42 - The role of editing and managing the publishing process
18:31 - Insights into ghostwriting and AI-assisted writing
21:38 - Producing and licensing audiobooks
22:49 - Best practices for audio narration and production
25:02 - Common industry red flags and scams authors should watch for
28:24 - Distributions platforms to maximize reach
29:15 - The future of bookstores and online vs. in-store buying
30:39 - How to connect with Michelle and access free resources
Resources & Links:
CONNECT WITH MICHELE DEFILIPPO at Eleven Six Design | elevensixdesign.com
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