EP154: BUILDING WEALTH THROUGH JEWELRY AND COLLECTIBLES | troy perkins | gemologist, platinum 1911

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TROY PERKINS

Platinum 1911

SUMMARY

On this episode of The Millionaire Choice Podcast, Tony talks with Troy Perkins, a gemologist, entrepreneur, and founder of Platinum1911.com and Fast Fix Arizona, about the realities of building wealth, creating value, and making smarter decisions with money. 

Troy shares how he went from a comfortable upbringing and years of spending without much financial discipline to a major wake-up call in his 30s, when the 2008–2009 downturn forced him to rethink what real wealth building meant.

What makes this conversation especially powerful is Troy’s practical, no-fluff approach to entrepreneurship and money. He breaks down five simple but important business principles—research your craft, find demand, make sure the numbers work, work hard and smart, and schedule your priorities—while also sharing how he applies those lessons in his own life, business, and family. His perspective on assets, time management, and raising financially aware kids offers a grounded reminder that wealth is built through discipline, intention, and consistent action.

SHOW OVERVIEW

• Troy's journey from Scottsdale to jewelry entrepreneurship

• Lessons learned from financial awakening at age 30

• The importance of investing in assets vs. liabilities

• Practical tips on prioritizing and scheduling for success

• Frameworks for starting a business and identifying demand

• The value of continuous learning through podcasts and YouTube

• Insights into high-end jewelry and watch investments

TAKEAWAYS

• Troy's early experiences in Scottsdale, NYC, and Newport Beach shaped his understanding of wealth

• The impact of the 2008-2009 financial crisis on his perspective

• Building wealth through asset acquisition, such as jewelry and gold

• Teaching kids the importance of investing and frugality

• The five-step entrepreneurial process: research, demand, profitability, working smart, and scheduling priorities

• The critical difference between pursuing passions that are viable vs. unprofitable

• Strategies for maximizing daily productivity and learning efficiently during cracks in the day

• The significance of scheduling priorities over just prioritizing tasks

• How to navigate the luxury jewelry and watch markets for investment and enjoyment

• Troy's faith-driven approach to business and giving back

TIMESTAMPS

00:00 - Introduction to Troy Perkins, gemologist and entrepreneur 

02:00 - Troy’s background and how he entered the jewelry business 

04:00 - Lessons from financial challenges at age 30 

06:00 - Building wealth through asset investments like jewelry and gold 

08:00 - Teaching kids about investing and frugality 

10:00 - The five-step framework for starting a business 

14:00 - Demand research and profitability assessment 

16:00 - The importance of working smart and scheduling priorities 

19:00 - Strategies for maximizing productivity and time management 

22:00 - Learning opportunities through YouTube and podcasts 

24:00 - Most expensive jewelry transactions and market insights 

26:00 - High-end watches as investment assets 

29:00 - Faith, generosity, and business success principles

32:00 - Practical tips for career growth and leadership 

33:00 - How to connect with Troy and learn more

CONNECT WITH TROY PERKINS AT platinum1911.com or LinkedIN

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