I ran across this story last week on Apple’s ascension in brand value and just noticed it’s running as one of Yahoo’s top news stories. A quick search and you’ll find several variations of the story. Apple #1 technology brand, Apple #1 valued brand in the world (beating our Google as the champ that’s reigned the last 4 years), etc. Millward Brown provides a very interesting look into the value of global brands in their comprehensive Top 100 list. Definitely worth a look.
![Brand Z - Top 100 most valuable brands](https://static.wixstatic.com/media/111507_b6cf34bcf9ff4a65806248d00b3a4ef3~mv2.jpg/v1/fill/w_78,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/111507_b6cf34bcf9ff4a65806248d00b3a4ef3~mv2.jpg)