I ran across this story last week on Apple’s ascension in brand value and just noticed it’s running as one of Yahoo’s top news stories. A quick search and you’ll find several variations of the story. Apple #1 technology brand, Apple #1 valued brand in the world (beating our Google as the champ that’s reigned the last 4 years), etc. Millward Brown provides a very interesting look into the value of global brands in their comprehensive Top 100 list. Definitely worth a look.
