EP 93: Uncovering Purpose in Life and Money. Dan York, Artistic Entrepreneur

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This week on The Millionaire Choice Podcast, Tony talks with artistic entrepreneur, Dan York. Tony and Daniel talk about the Purpose of Wealth, structured habits, and why you make your money.


Born in 1978 in Libertyville, Illinois, to parents Daniel Lee York and June Dianne York. Dan was raised in the far north-west suburb of Chicago, Round Lake Beach where his only formal art education took place under his art teacher, Betsy Edwards from Grade School up into his attendance at Round Lake Senior High School. He was never formally trained beyond this.


About Dan York

Influenced by hundreds of years of art by his personal favorite artists from Italian greats such as Titian to more contemporary painters, he paints his current works that he calls Delusionism which he explains, “I just want to snap you out of your day for a minute, maybe I’ll give you a laugh, and maybe you’ll write me a check.” On his subject matter he states, “I spent many years trying to force my style, what I am as an artist, but no matter what I painted it came out that way. At some point I just stopped fighting it and accepted what I do. Now, I just try to make myself laugh.”


Learn more about Dan York, https://danielmatthewyork.com/


Take advantage of Complimentary Life and Money Mentor Session with Tony or Download FREE eBooks.

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Show Transcript

Tony (00:00):

Welcome back to the Millionaire Choice show. Today we're gonna have a little bit different guest on the show. We're gonna have an artist. We've got Daniel Matthew York. He is a contemporary artist, an entrepreneur, and; something dear to my heart; a digital marketer. So, as you all know, I spent 15 years with the Ramsey organization. For about 10 years of that time, I was able to do a lot of internet marketing, digital marketing, and I still love it today. I love how you can change things in real time online; get results. And, if you mess up, you can fix it really fast, and then watch the numbers go. So, internet marketing is a lot of fun. Daniel, I still remember that commercial. Was it the eCommerce commercial or the FedEx commercial where the guys sat around the computer turned on the online store and they were really excited for about five seconds before the numbers started growing so fast?


Dan York (00:50):

Freaking out.


Tony (00:50):

I wish my numbers grew that fast. I've not seen that be the result.


Dan York (00:54):

Mine never did either. I was always like, "you liars! It's not that easy." Mine never grew that fast either.


Tony (01:00):

Field of dreams. With, Kevin Costner, "if you build it; they will come." It doesn't quite work quite that way.


Dan York (01:12):

No, it's a nice idea. It's a cute idea. Makes good for a movie and some popcorn, but it never worked that way for me either. If you build it, you go, "now what?" You gotta fill in the "now what," but, anyway, Tony, appreciate you having me on the show, man.


Tony (01:26):

Certainly, I enjoyed the pre-show and talking to you about things. So, as always, we love telling the story for our guests. From what I understand from you, you didn't really grow up in a well-to-do financial family with, Lamborghini and Porsches in the driveway. Did you?


Dan York (01:41):

Well, the funny thing is; they did have Porsches in the driveway, but that was because my dad was a mechanic. He worked for Volkswagen of Porsche of America, and was a mechanic. He was actually like a Porsche master tech. So, we did have Porsches at home, but we never bought 'em cuz we couldn't afford them. My mom was a librarian and my dad was a mechanic. So, we grew up with pretty meager means in the Northwest suburbs of Chicago. I mean, I won't go so far as to say we were poor, but we didn't have money and we didn't have college funds and we didn't have any of that. We all bought our first cars. I mean, we grew up like that dude.


Tony (02:14):

When I think about Porsches in the driveway, you conjure up, Ferris Bueller's day off where Ferris took his dad's Ferrari. Was it Ferrari?


Dan York (02:23):

That was a Ferrari.


Tony (02:25):

Took his Ferrari for a ride and then realized he couldn't roll back the odometer when he got it back home to hide from his dad. So, did you take any of the Porsches for joy rides when dad wasn't watching?


Dan York (02:37):

No, we didn't. We would- I have a twin brother. I have an identical twin brother who also coincidentally is an artist; we're twin artists. But, my dad working for Porsche and Volkswagen, he found us little, 1983 Volkswagen GTIs. And, my brother and I would have little jobs since we were like 12 years old delivering papers; being bag boys; getting work permits to go work at the grocery stores before we were 16. So, we had these little junky Volkswagen GTIs, and we'd race those, and get in all sorts of trouble with those. It was just as fun as Porsches to us.


Tony (03:09):

That's hilarious. So, your dad's a mechanic, my dad was a carpenter. I thought I was gonna be a mechanic for a while. I loved working on cars. I bought my first hotrod at age 13. It was either 13 or 14, and I paid, $120 for it.


Dan York (03:25):

Wow. What was it?


Tony (03:26):

It was a 1970- if I remember correctly, 1972. Basically a GTO clone and had the GTO hood, GTO front grill, front bumper. I loved that car. I bought it from a guy who apparently was intoxicated one night and hydroplaned it into a barbwire fence.


Dan York (03:45):

Oh geez.


Tony (03:46):

So, it had four big post holes where he spun out and hit the barbwire fence. Every fender and every quarter panel had a post size dent in each one. The interior was immaculate. It was a wide interior. Super nice. It had just been sitting the whole time. The vinyl roof had split and was coming off and hard top underneath. So, I went and offered that guy- I was 13 or 14, whatever age. I asked him, "how much you wanted for it?" He said, "$200." I said, "I'll give you $120 for it." And, he looked at me and says, "no, I won't take that." And I said, "well, here's my number. Call me if you change your mind." And, I walked away. So, I did the walkaway sale at like 13 or 14.


Dan York (04:39):

I was gonna say you were 13 and already playing the game.


Tony (04:42):

I didn't know that. I just like, "oh, I'll just, stay away." Nobody taught me that. So, I walked away and within- I think it was about two weeks after that I got a phone call and he sold it to me. I went and picked it up. I think it cost me like maybe $50 to get iy towed home. So, I got my first personal car that I bought with my own money for, $50 for the tow truck and $120, and then learned how to work on engines. But, because I taught myself how to work on cars, rebuilt the engine and fix that car up. I thought I was gonna become a mechanic just like your dad. So, I ended up going into engineering. I figured I'd learn math, learn science; I like math and science. I like cars. It sounds like engineering. So, that's what I went to college for.


Dan York (05:29):

It probably helped out quite a bit with your digital marketing stuff too. Cause you have to be able to think with an engineering mind a lot of times and be able to figure things out. It's funny cuz then- I don't know how old of a guy you are, but I mean, I grew up in the 90s; especially with my high school years and driving years and I didn't really know anybody whose parents got 'em cars. We all worked. We, I was delivering what we called the advertiser at like 11 where you're delivering these papers for, 5 cents each or whatever. We all saved up for our cars. But today everybody seems to buy their kids cars. I'm like, is that really, is it really, they're different that nobody's working for their own cars as teenagers anymore. I'm sure that's not the case everywhere, but just seems way more prevalent than it did just 25 years ago.


Tony (06:09):

Well, I think that goes hand in hand, and I'm thinking about my kids, like how do I teach my kids about money? My mom actually gave me my mom and dad gave me my first car. It was a 1974 Maverick four door. She was, she was going out to buy a new car. And so she, I was getting the hand me down. So this would've been- let's see, she was giving it to me- it would've been, 1985. So, it was about 11 years old when she was giving it to me. I thought it was really cool at first until my neighborhood buddies started making fun of it. I'm like, "oh, I don't want that car." And, my mom didn't have much growing up. So, she spoiled us, and I just begged and begged and she couldn't say no.


Tony (06:48):

So, finally they did something radical. They should have never done this, but, future millionaires, this is not how you parent your kids. I'm just telling you it's a bad idea. She went, my family, my dad, my mom and me. I was probably about 15 at that age. And, we went to the Jim Reed Chevrolet here in Nashville, Tennessee. I think they're still downtown. I would have to see, as they might not be in the same area. We test drove a bunch of cars, and they bought me a brand new car and bought her a brand new car. We were strapped; we didn't have a lot of money. They looked at their budget- because I begged, she did this. And, in less than a year, I wrecked it the first time.


Tony (07:30):

And then, it got fixed and then almost exactly a year later, I wrecked again and that time I totaled it. So, that was when I had already purchased the $120 hot rod. That's when my mom and dad said, "Hey, you need to get that car running." Like, "that's your car now." That's when I had to go out, and- this thing had been sitting in the yard for like a year, without much work on it. I had to get out there and fix it. My dad and I got in a few fights trying to fix the engine up and stuff like that. But, they spoiled me. I didn't learn any responsibility from that. All it did is jack up my insurance rates.


Tony (08:07):

I think that's the big thing that's missing with kids today is; the sense of personal responsibility and ownership. I give my kids "hand-me-down" computers. If I get a new one, they get my old one. It's been interesting to see which kids actually take care of what I give them versus those that treat it like a token. Some appreciate it and some don't. I think that's what's a little bit wrong with society is; parents haven't- we've lost the ability as a whole to teach our kids responsibility.


Dan York (08:39):

Well, on the car thing; it's funny, my dad used to say- and again, he was a car guy. Like for example, the first car I had, it was $300, and I had saved up all my money, and so he said that he wouldn't buy his cars because he wanted us to respect them. "Respect the car," that's what he said. I didn't really get that until I was much older, but it really comes down to the fact that when you pay for something, you take better care of it when it's yours.


Tony (09:14):

Absolutely.


Dan York (09:14):

Like people in hotel rooms; you ever see people how they treat hotel rooms? They just trash 'em. I'm like, I don't personally feel like it's unnecessary, but if it's their home, well, they definitely don't do that. It's that same kind of concept. So, when we bought our first cars- I mean, we learned more to respect it, and we would take the time and wash it and take care of it, and put fuel injector cleaner in it, like really, really baby the thing much more than if I borrowed my mom's station wagon, we didn't really take care of that.


Tony (09:48):

It's interesting, parenting; you try to do- at least what I try to do is like, I look at what my parents taught me and I try to improve on it with my kids. That's a journey for sure. But, your dad's a mechanic; he probably got you out there. Did he get you out there to change the brake fluid sometimes on the cars?


Dan York (10:07):

A little bit, a little bit. I mean, not too in depth of it, but we did all your basic stuff, and changed some fuel injectors and brake pads and your basic maintenance stuff. We were pretty good with all that, but he never really got us in too deep. That was more his thing than us; me and my siblings. There were four of us; one was the computer nerd. Then there was the artist and musician, we all kind of did our thing, but that was one thing we'd had, like when we were growing up. We didn't have a lot of money. We never had a lot of money, but we did have parents that allowed us to develop what we wanted to do.


Dan York (10:47):

And, that was pretty cool. A lot of parents try to dictate what their kids are gonna do. Our parents did not do that at all. They would, of course, positively guide us as best they could. But, if one wanted to go to the computer out there, like, "great go to the computer route." Funny thing is he'd go work himself and pay for his own stuff. My parents didn't buy him that stuff. The same one for the rest of us. I think those are pretty good lessons. It was, teaching you to be on your own without being on your own.


Tony (11:13):

I think the more responsibility; you think about that today; I tell my kids this I'm like- my youngest, I've got six children ages 10 all the way up to 22.


Dan York (11:21):

Wow. Well, you got a big house full.


Tony (11:23):

We stay busy. We didn't plan on that at first, but after- my wife always wanted four, and I talked her into five and six. I think the fifth one and six one are probably her favorites. She'll never admit that. My oldest son is working with me now, on the Millionaire Choice and he's doing a fantastic job. He's only been with me about three weeks, and it's taken a big load off my plate. We're blessed that all the kids are intelligent and can act independently. But, I think learning through my kids, first one is the one you're probably the worst on. They say, "you experiment on your first kid; you make a lot of mistakes." I would say that's probably true.


Tony (11:59):

I didn't really- I started working when I was 13 years old as a kid to make my own money and to spend my own money. I spent on a lot of frivolous things. I didn't really push my oldest to start working until he was like 17. He was like getting ready for college. And then, I'm like, "I just did it." My parents got me working at like, age 10 for them. And then when I could get a real job at like 14, I did. And, they just always had me working since I was young. So, it was just very natural. I did not do that with my kids. One is because I didn't have a job to give them, to put them to work. With my parents, I did. But, with the rest of them, it's been a little bit different story. We didn't spoil 'em. We didn't buy things for 'em, but teaching them that responsibility to provide for themselves. I think it's huge. It's a really big deal. So, it's pretty cool that your parents got you in there at an early age. Do you think that was one of the big life lessons; even though your parents didn't necessarily, they weren't wealthy or teach you how to build wealth, they taught you a couple of core things; principles that you learned?


Dan York (13:02):

I think they were trying to teach. I mean, I think it was a combination of the fact that we just didn't have any money. So, we all had to get our jobs young, and if we wanted it, we had to go buy it. And they, of course tried, they were very good people, my parents. They would wanna teach you the right things. Mom always tried to keep you off sugar and no drugs and no alcohol. Anything me and my brothers and sisters did to mess ourselves up; I'm sure we did it to ourselves when we were teenagers. It wasn't because of my parents' bad direction.


Tony (13:32):

So, if you can you think of any mistakes; like, for me, young, a lot of problems happened financially; but was there anything grossly mismanage that you had to learn or deal from that you look back and like, "wow."


Dan York (13:45):

That was as a youth or as an adult?


Tony (13:47):

Well, both, but let's start with the youth because that's where the foundation starts.


Dan York (13:52):

I would say probably the primary thing, which is both. I mean, as an adult and a youth is; you kind of know as a kid, at least I did; I knew what I wanted to do since I was a little kid, I was an artist. I mean, I knew that, I mean, it was it's all I ever wanted to do. I had this weird thing that used to happen to me too, where every night I would have nightmares about becoming an artist and getting assassinated. And, I'm like this little kid; I'd be like 9 years old. So, I'd go into my mom's room and I'd be like, "mom!"


Dan York (14:23):

And, my dad would be like, "god damn it! What are you waking us up for?" And, she'd be like, "what?" I'm like, "I don't wanna get killed mom!" And she's like, "what are you talking about?" So, I'd sleep next to her bed every night. But, that happened almost every night. Now as an adult, I go, "god, what- She must have thought I was this nutball little kid thinking about getting assassinated at 9 years old, who thinks of this stuff?" But, it's just what I wanted to do as a kid. Now here's where the trouble would come is; you go on your pathway and then you meet somebody else and they move you off to another pathway. That problem plagued me up until I was about 32.


Dan York (15:03):

So, it was something that happened as a kid. It would happen several times in my twenties. You'd meet somebody and they're excited about this, or- I'm an ambitious guy; I like success as just as much as anybody, and I wanna come from nothing. So, I wanted to really become something in my own mind; whatever that meant to me. But, you come into contact with some very cool and interesting people. So, it's not even bad intention. It's just- there's their goals, and their goals would sort of supersede my goals, and then I would join their goals and then I'm pretty much off path. Those almost always- I shouldn't even say almost always- that always ended up bad for me. I would always lose in some capacity; almost go bankrupt, lose everything, and then have to go and get right back on my path. Then things would go right again. That started when I was a teenager, and it was just staying true to what you intrinsically know, without sounding trite or anything, but you kinda intrinsically know your path. If you stay on that, you're in pretty good shape. And then you just have to battle the world and all of the things that go on in the world along the way, but I really would fall off major times on that.


Tony (16:09):

I wanna go back to that. So, I think you're really onto something that may help the listeners; the future millionaires listening to the show. There's a wonderful guy named Dan Miller, and I was able to hear him. He's a Dan Miller, 48 Days to the Work You Love. He's got a lot of different products, but that's kind of his main thing. I was fortunate enough to hear him right around when I turned about 30 years old. I was kind of like in this spiritual place of, "it's time for me to make a change." Like, "what am I doing? Where am I going next?" And, he dropped right in the middle of that. His material and his teaching actually guided me. But, that's one of the things he talks about.


Tony (16:44):

Like, if you wanna find your calling in your life, he said, "in your lifetime, you'll have several jobs that make up your careers. Then you'll have several careers that'll make up. And, if you're fortunate, then you'll find your vocation, and that's your life's calling." Like, what you are called to do. And, I listen to that and I think that teaching is so spot on. But, one of the things he says; how do you find your vocation? He says, "often, you just really need to go back to your childhood."


Dan York (17:06):

Totally.


Tony (17:07):

And, "look at things and you'll see clues along that." So for me, when I did that and I processed that, I went back to, obviously; engineering, but even in deeper in that was leadership. I saw much leadership manifest itself in me at a very young age, but also even through my teen years and into college; organizing different things was a big one.


Tony (17:34):

Just organizing different things. But, I love how you said when you got off track from that your vocation; or your calling; you tended to get into trouble, but then when you got back on, it's just a natural fit for you. It's like a pre-programmed thing. So, do you think the people that got you off track- were they; I don't wanna say bad people, but were they, people that maybe shouldn't have been in your life? Or, was there something common that you saw there? Cause you said this happened-


Dan York (18:02):

Yes and no. I mean, of course there's people that I've been connected to- like, where I'm on my track and then they move me off. I would say the ones that I shouldn't have been connected to wanted to; I would say maybe; take advantage of my ambition or take advantage of my gifts, cuz I tend to make things work. I just do. And, I work hard to do that. Like, I could just figure things out and make 'em work. So, some people would notice that and wanna position themselves on top of me and bring me into their game so that they could benefit from that while they don't have to experience that themselves. But, for the most part, I would say it wasn't always that because most of the people that I know that I've gotten under; gotten off path with; they were just good people.


Dan York (18:45):

It was just their game, and I would get excited about their game. I joined their game and it was their game. That was really the simplicity of it. I don't think they had really mal intention towards me or anything like that. But, there's been a couple times where, there's people who- it's almost like you're happy, and you're a happy guy, and you just enjoy things. And again, I didn't grow up with money, but I grew up with great siblings and a great mom and dad and I kind of grew up in this lower class town outside of Chicago, but I loved it. I loved growing up there. I loved the experience they gave me for life. And so, some people can see you happy no matter where you're from. It's almost like they can't stand it. It's almost like they look at you and they're like, "why is he happy? He doesn't deserve to be happy. I'm gonna make him miserable." There are those people and boy, do you run into them.


Tony (19:36):

When you should run away from them too.


Dan York (19:38):

You should. But, they're not easy to spot sometimes. That's the trick; is that, if they were that easy to spot, none of us would fall for that. And, we do fall for that. It's not that we're stupid. It's just that they're cloaked. They're veiled, put on their big smiles and they're like, "Hey buddy, I'm your pal, I'm a buddy of yours." And, you're like, "oh," and those are the guys that get you.


Tony (20:00):

You just gotta watch it. Well, I think, one of those rules; I'm sure you probably agree with this is; it's like you become an average of the five people you spend the most time with. So, if those are good people, you're gonna go good places. If they're bad people, or headed in the wrong direction; you mentioned that in your case; then they're not going where you need to be going, or you're predisposed to, and that is so true. It's just like your income. I was; I think, my first year outta college; I got $39,000, and that shocked me cuz it was more money than my parents were making. I'm like, "wow, I'm just new to this game, and I'm already making more than my mom and dad are."


Tony (20:33):

"That's pretty cool," but I never realized what the real potential was for income like that. Never. I still remember my wife praying for me to make $70 grand when I changed jobs. I thought that was such a stretch like, "oh honey, I'm not qualified to make $70,000 a year." I was making about $45,000 at that time. And, it blew up from there. It was just like, "wow, the sky really is the limit on income." Like, it's really just our thinking that limits us. There's probably more to it. You've gotta equip yourself.


Dan York (21:06):

Well, you're kind of right though. I mean, everything follows your thought; the environment follows your thought, and I've done that same thing that you just said, you start off going like, "oh wow, I'm making $50 grand. It's pretty good". And then, you're like, "I could never make $75k, and you're making $75k, and then you're making a $100k, and then you go to a quarter mil, and you go to a half a mil. And it just, every single time you're like, "oh, I could never do that." And then, pretty soon it's sort of, "I guess I don't even think like that anymore." That whole thing just blew in. I was like, "oh I get it." As you said, "the sky's the limit. I could just go in any direction now," once you get that it's all in your head, and that you can really make it manifest in the world; and not through just wishing; cuz I know people just wish and sit there and wish and wish and nothing ever happens.


Tony (21:53):

You don't go very far doing that.


Dan York (21:55):

You don't go very far doing that, but you do have to play the head game first. If the head game is won; the rest of the game is easy, and some people I've been; I won't say criticized, but people will say, "oh, you've always known. See? It's easy for you cuz what you're supposed to do." And I'm like, "but I had kids really young; younger than most people; and I was broke, and I had to support them, and we didn't have insurance, and I had to pay hospital bills, and I was married at the time, and I had to, really grow from all that." Art wasn't supporting it. I was in rock bands. That wasn't supporting it, and that cost money.


Dan York (22:33):

And so, I've done all the crappy jobs and all the crappy career moves that you've had to make. But, each one was like a stepping stone to the next thing. And, when you look at your path, and you look in the rearview; it's like, "everything added up to what I have now." It's cool because you really do get that viewpoint. There's not really such a thing as a regret, unless you regret it. Even huge mistakes I've made; I go, "god, I wish I didn't do that." I look back and I go, "but I'm so much smarter now as a result of that bad mistake. It hurt people and it was bad. It was crappy, but if I didn't do that crappy move, I wouldn't have hit that next personal elevation," and it's not justifying bad things. It's just what happened as a result. Some people; I suppose; don't change from those things, and that's their problem, but I feel that most good people do elevate and change from their bad moves.


Tony (23:27):

Well they say, that which doesn't kill you makes you stronger.


Dan York (23:31):

Very true.


Tony (23:31):

Who was it? There's somebody out there. Maybe it was- I don't think it was Jordan- some of these business guys. I forget which one maybe I'll remember. He talks about, "my success was built on the mountain of mistakes."


Dan York (23:41):

It really is. Isn't it?


Dan York (23:44):

It it's so funny; some of these guys, they say these; I hate saying trite phrases, but like they've become so true when you get older. You're like, "god, it's really, it's really true." The mountain of mistakes, and that's all it is. There's a whole bunch of mistakes. Even in the art world. Everybody's like, "well, what's the big secret to art?" There isn't any, it's just like business; get up work, schedule your day. Schedule it like a beast; market, sell, follow up close, make more. I mean, it's just like building anything. There's no secrets to any of this stuff. You just get out there and do it and get structured. One of the things that I was just talking about with another person recently was; structure was a big thing. I just read a book recently called Tribe of Mentors by Tim Ferriss. Have you read that?


Tony (24:34):

No, I've not read any of Tim Ferriss's stuff, but I know he is got a lot of good stuff out there.


Dan York (24:38):

He is a pretty interesting dude. I like that guy. I first read his Four Hour Work Week 10 years ago, or whenever it came out; it was a long time ago. Good concepts. Some of them, I don't know how they work now, but the concept was pretty legit that he was putting out there, which was reversing the concept of, "okay. Work so hard for your life so you can have free time at retirement to do what you love." But, a lot of the people that do that, they end up at that stage, they're sick, and they can't do it anymore. So then, they've worked their whole life and not done anything. He sort of reverses that takes all that and moves it into present time while being successful now. I like that a lot.


Dan York (25:16):

But, in this Tribe of Mentor's book; it's interesting cuz it's not really a book like where he is just writing; it's interviews. He interviews like; I think; 150-160 really, really successful people in all different fields. I mean, you name it; musicians, actors, business, people, investors, whatever. I mean just, men, women, all from the entire planet, but there's certain things that come out from it. One of those things is structure. Almost every single person in there has a structure, and a routine. It's something that I've always beaten a drum for with structure and routine. Especially in the arts, it sounds as unsexy as it gets, cuz artists are supposed to be flamboyant and they're supposed to be eccentric and they're supposed to be sleeping late and going to bed late and on drugs and alcoholic. And that's just the image of all these artists, and now they're slapping people on stage at the Oscars and it's just all this image. But, the funny thing is; if you look at any of those guys, any of the most successful people you get behind the scenes, they're so structured in what they do. They they've got it. They're like, one interview with Anthony Hopkins, for example, remember, everybody knows Anthony Hopkins he's oh I, how old that guy is now, but you


Tony (26:30):

You can't do that without acknowledging- was it Hannibal?


Dan York (26:34):

Hannibal.


Tony (26:36):

Now personally, I like a lot of his other movies as well; I think; it was The Edge with him and Alec Baldwin; that was a good one too.


Dan York (26:43):

But well, if you notice about him, he's a scene stealer, but not because he is overacting. We've all seen over actors who come into the scene. They're like, "oh the scenes about me. Hey everybody look at me, look at me." They make terrible movies with those guys. He comes in and he's so good in convincing. He blends into the scene perfectly. And, he's so perfectly in character even in a character is outlandish is Hannibal. He's so good. So, he's talking about his process one time and he says that what he does is he recites his lines 250 times each.


Tony (27:23):

Wow.


Dan York (27:25):

Talk about process.


Dan York (27:26):

And so, I was sitting there going like, "god damn." I'm sitting there going like a whole, "screenplay going 250 times each?" But, when you think about it, it makes sense because if he doesn't have to think of the line; if the line becomes second nature; he can be completely in character, but if his attention's on remembering the line; he is not completely in character. He is not in present time in the scene. And, it's like that in everything else I've done, whether it's being in art or, entrepreneurship, digital, marketing, whatever, if the stuff like the back of your hand, you've drilled it in, you've done it over and over and over and over between, at the back of your head. There's no thinking about process. It's about being the total professional you're in present time seeing, what, what really needs to be done.


Dan York (28:11):

In the digital marketing space; it cracks me cuz you sit there and you see so many hacks in that business, and they're trying, I'm sure they're trying just like everybody else is, but you go, "how do they miss it?" Well, I know how they miss it. They're not so drilled in that they know the stuff like the back of their hands. So, they can't see what's right in front of them. I'll go and I'll look at something. I'll be like, "well how'd they miss this?" And then they think you're a magician. I'm like, "well, I'm not a magician. I just looked, that's all I did. I see this, and you don't see it. Why don't you see it? That's the real question." For me, it comes into structure and routine; process; practice. And then, when you can do it like a ballet dancer and you don't think about it anymore, then you hit true professionalism.


Tony (28:53):

I love it. Structure. I wanna make a couple comments. You gave a lot of wisdom there, so we're gonna touch on a few things. One; structure is key. I went through this book recently; just finished it; called the Miracle Morning, by Hal Elrod.


Dan York (29:06):

I think I remember that one.


Tony (29:08):

Well, he sold like 2 million copies, so you probably heard about it. But, he's got some good stuff in there; cause, that's probably something I struggle with for a while since being self-employed; your mornings are pretty much dictated to you, so you don't have a lot of leeway. Your structure's already built in when you got a job. When you're self-employed and you're doing your own business thing, your structure is not as tight, so you have to create it. That's something I personally struggled with the last four or five years, but I think that's really true. Even in business you have, the right actions. It's not, "actions gets results," but, "the right actions get results," and what are those actions?


Tony (29:48):

But, I think about my mentor and former employer, Dave Ramsey, and you go, "how's Dave successful and that business as big as it is?" They're; I think; at $200 million a year in revenue; a thousand employees with another thousand coming in sooner or later. One thing I always go back to; besides being a workhorse and high levels of integrity is consistency of structure, which is three hours a day, five days a week for 30 years; that structure of that radio show. What he's done has been built in naturally to the company, and that's essentially a marketing engine. So, there's consistent outpouring of structure in that. Now, I wanna touch on something that you just said, cuz of course you're talented in a marketing-


Dan York (30:29):

Your love of Anthony Hopkins. Is that it?


Tony (30:31):

I like- no- well we share the same first name. I go by Tony for short; he goes Anthony. I should have stuck with Anthony. Maybe I'd been more famous.


Dan York (30:39):

It's funny. I keep wanting to call you Terry because of Bradshaw, and I'm like, "no, it's Tony Bradshaw. Tony Bradshaw!"


Tony (30:45):

I could really make that work; Anthony Bradshaw. That would be the "Bradshaw" side and the "Anthony Hopkins" side at the same time. I'd probably be super famous by now. But, you talked about the creative side and seeing things, and I think there's a key element there because- two things I wanna comment on, one is; you've obviously put the reps in and got the experience, but you have a creative side of you. I think a lot of people operate, whether that's left brain or right brain. I tend to work in both left brain and right brain, I've got this analytical side of me, but I also have this creative side. I love doing artwork, and I would be an inspiring musician, but I haven't taken time to do that. I wanna do that as a bucket list item, but for you to see something that doesn't exist; I wonder if some of the people you've worked with are only bringing half of the equation, because marketing's really at its core, there's a big creative element to it.


Dan York (31:44):

It's a total art form. Absolutely.


Tony (31:45):

So, you have a unique gift in that you have both the creative side and; probably; the analytical side as well. You're not just operating on half the hemisphere of your brain. You're bringing both hemispheres to bear on what is both, and today more so than ever. Marketing is a numbers driven deal; especially with digital marketing; with the numbers that you can watch. It wasn't always like that. It was probably more art form in the old days than it was actual, monitoring, cuz you couldn't get that realtime data; realtime feedback. But so, you've transcended all that. You broke away from low income area. Now you're in another good place. You mentioned earlier, which congratulations, breaking through a $500,000 year income level. But, coming from- what did you say $50 grand? We thought 50 grand was-


Dan York (32:36):

Oh, are you kidding? Less than that! I mean, look, we started low. Where we grew up it was low. It was just lower income. I mean, it's just how we grew up.


Tony (32:49):

So, you're in a better place now. What are some of the financial lessons you've kind picked up along the way that's helped you get to be successful at the level that you're playing at?


Dan York (32:58):

Well, one of which was something I already said; which is- what was the way that you put that? It was very good. I guess; follow your calling; follow your path?


Tony (33:11):

Vocation. Your vocation.


Dan York (33:12):

Vocation. That's what you said; follow your vocation. And it's an intrinsic thing. It's an internal thing. Nobody can answer that for you. But, it's also a variation of the thing where a person makes- there's different variations of the phrase. He said, "person's gonna make as much money as his five closest friends." And, there is truth to that. So, when I really started wanting to really get ahead in various ways; not just financially. There were people who were like, "well, maybe you shouldn't work hard," and, "don't work so hard," and, "why are you spending so much time do that? There's more important things than that," and, "your friends are more important than that," and you gotta be suspect of those people.


Dan York (33:59):

You gotta be really suspect. Cause, why do you work so hard? Why do I work so hard? Like, I love money as much as the next guy, but in and of itself, money is useless. I'm not money driven. I'm gonna tell you, I want a lot of money. I like a lot of money, and I much rather have a ton of it. But, here's why; because it gives me freedom. It gives me power of choice. It gives me options. Do you see what I mean? That's what it gives you. So, to have a bunch of money, you sit there- I hate watching some of these videos on YouTube; these hip hop videos, and you'll see some poor kid in the ghetto and he's holding up a bunch of $20 bills. It's sad because the money is nothing.


Dan York (34:38):

Jim Carrey always says, "I wish everybody could be rich and famous so they can see that it's so hollow and there's nothing to it," and it's true. There's literally nothing to it. Having all this fricking money, it literally means nothing and people that don't have it, they go, "well, that's cuz you have some!" Well, believe me, I've been on both sides of that fence, and I'd much rather have it. That is absolutely true, but why? What options is it giving you? Is it giving you nicer stuff? Good. Well, once you get the nicer stuff, the nicer stuff doesn't make you any happier either. So, it's one of those things that I always tell people; when you're working really hard for success, you really wanna isolate what you're working for because things channel into each other.


Dan York (35:17):

So, for example, I had kids young, and I was like, "head. Screw. On. Straight." Because it was like, "holy shit. Now I gotta feed three people. Not just me!" So, that higher purpose was what drove me to start getting to those next levels. That's the game. So, you can't be blinded by money or houses or cars and it's completely okay to go like, "oh, I want a Porsche or a Ferrari," or whatever you want. It's totally cool to make that your goal, but there is a shallowness and that comes from making that the soul thing. I mean, there was a guy once at a Starbucks. I went in there- this is in Brentwood, by the way; not far from you.


Tony (35:59):

Oh, by the way, audience, Daniel and I live in the same town. We're both here in Nashville. So, we're gonna hook up for lunch hopefully sooner than later.


Dan York (36:08):

Come downtown! I know the good places. So, he and I are nabes'!


Tony (36:11):

'Nabes'?


Dan York (36:15):

We're nabes,' bro. That's right!


Tony (36:16):

It's like peeps?


Dan York (36:18):

Yes. Actually, there's a great breakfast place by you in downtown Franklin. I always forget the name of it, but they have all those pastries and they have a huge line in.


Tony (36:26):

You're talking about Marridee's. I love that. Have you had the Monte Christo there, the breakfast sandwich?


Dan York (36:34):

No.


Tony (36:34):

That you gotta try. Write it down. I'm gonna give you just a second on show right now. It's a French toast. You got ham. I don't remember what they put inside of it. All I remember is it's French toast with powdered sugar on top and I think they put some jelly or jam in it, but it literally is a breakfast sandwich, but you cook it for lunch and it's really delicious. It's a good thing. But, if you guys are making it to, one day maybe, just like Dave Ramsey, entertain people at his facilities, maybe one day I'll have a studio and you guys can come by and hang out with me in the studio. And, if you do drop by Marridee's; try the Monte Christo sandwich here in Franklin, Tennessee.


Dan York (37:14):

This is a great free plug for them, baby. They should be advertising.


Tony (37:20):

You gotta drive further south to get to Dave's place now. It's like another 20 minutes south.


Dan York (37:23):

He used to be up on Mallory. Not far from cool Springs though, correct?


Tony (37:27):

Yes, they actually moved down to the other one, I think about 3-5 years ago. I didn't make it into the new building. I still haven't seen it. I was part of the team that put that plan together, but never saw it. I did ride on the land in Dave's truck. We all; a bunch of the board members; piled in the back of the truck and got a picture up on the top of the hill looking down. It's pretty cool. Pretty cool moment. It's pretty cool to see how far he's come and how many people he's helped. I mean, so many people need help; just broke; but back to you. So, we were talking about breaking through, structure, financing, sales.


Dan York (38:06):

Well, the last thing I was talking about was; really the focus on money in and of itself; the whole millionaire thing. If you can pass through that and really look at what that next level thing is; it's really driving it. Cause there's a funny guy that I- it was, Charlie Munger. It was this Charlie Munger interview. He goes, "there's a lot of people I know who are gonna die with a lot of money." It just cracked me up. Here's a guy who's like 92 years old talking about how many dead rich people there are. And so, these people accumulate and accumulate and accumulate and accumulate and go, "I'm creating a dynasty," and you go, "why?"


Dan York (38:41):

"Why?" That's where I just; sometimes to the millionaire thing; go, "okay, well, that's cool. Except, why?" So, for me, it was just more about I love people, and anything you do like; cars, if you're a car guy. Say we all get a bunch of cool cars, and we all go out driving. We go out for afternoon drives around Tennessee or something. Beautiful. It's fun. Well, now go do it by yourself over and over and over and over and over. After a while it becomes pointless. You're like, "this means nothing without anybody else." That's how I feel about success. Let's put it this way; if I didn't have to pay bills, and have kids, and all this kind of stuff; what would I do?


Dan York (39:29):

I would be this traveling hobo artist, and just maybe go be like the old incredible Hulk TV show where I just put the bag over my shoulder and just go walking from town to town exploring, but I have higher purposes than to do that kind of a thing. And, I really believe that if people don't fixate so much on the money themselves and fixate on what they're trying to achieve via that; it comes way easier. So, almost like if they focus too much on the money, it tends to run away from them, as opposed to focus on why they're going after it. Then it just passes nicely along.


Tony (40:05):

I love you're saying there. I'm gonna use this as a chance to promote my event too. So, I've got this event. You may not have seen it. This is only the second one we've done. We did one last year. It's called the Purpose of Wealth. It's along these lines of what we're talking about. That's why I'm talk about it; because I haven't talked about on the show; I think; before now. It's really- if you're faith based; it is a faith based event so that- it's a threefold purpose of wealth, which is; enjoy life, help others, and serve God. Another way you can say that is; you have a purpose behind your wealth, which is to make the world a better place.


Tony (40:41):

Which I think is an ultimate calling. I think; as I was building wealth before; you get wired to do good things with your money. Like, I gave money to orphans. Yes. I gave money human trafficking organizations. Yes. Those are good things to do with your money, but I can't say that I had a purpose behind my money. That's a new thing for me; probably in the last two or three years; since I've been doing the Millionaire Choice message, and talking to people, I think it's more solidified for me because going from being a broke kid at 25 years old to being a millionaire, that's a huge jump.


Dan York (41:14):

It's a big jump.


Tony (41:15):

It takes time for that to percolate, and for your heart and your mind to shift. Then, once I got there, even- I'm 52 or 51; I'll be 52 this year. So, even from the time I became a millionaire at 40; until a multimillionaire; until where I'm at today, it even took longer for that change to happen. I was still giving money and helping and doing good things, but I wouldn't say that I was making every dollar with the purpose in mind. Now for me, that is a newer thing where I'm going, "I don't have just a responsibility to make money and to help people. I have a purpose or responsibility to build wealth." And, I say in my case; build as much wealth as possible so that I can- the more money I have; the more I can make an impact.


Tony (42:05):

That's the way I look at money now versus how I looked at money before, because I'm just in a different place in my heart, my mind, and everything. And, money's never really had me; I've never asked for a raise in my entire life. Money has always just kind of gotten attracted to me and come to me. So, I'm hoping that now my purpose is in a better place that more money will come because I am very much driven now less about the money, but more about what I can do to make society a better place.


Dan York (42:33):

I think what you're saying is a very natural progression for anybody, especially if you didn't grow up with it. You start making money. You're like, "wow, I can buy nice things." And it's fun for a while, but I think everybody moves-well, I should say everybody that likes to grow; moves into the stage that you're talking about; where you're like, "okay, well, what can I do now? I've bought all the cool things that I ever wanted to buy. And, I've played that game and that's not exciting anymore." All that being said; what's the point of any of it if you don't have a cool sports car, man? That's just a joke.


Tony (43:06):

Now, what are you driving? I asked that before, but what are you driving?


Dan York (43:09):

I actually just- I had a Lotus of War 400 that I just sold about a year ago, which was a phenomenal car. I sold that and I bought a classic car. It's funny, it's not really a classic. It's near and dear to me and my family, which was a 1995, 911; the 993s, and it's the last air cooled car. Those were the cars my dad worked on; the air cooled engines. They have a particular smell in them that just smells like my dad. And, it's just a great car. It's not the fastest thing you've ever driven, but I mean, those mid 90s Porsches, man, I don't know what they do to those, but it's the perfect sports car.


Dan York (43:52):

There's something about it when you drive it. It just makes you feel great. I've driven way faster cars than this, but they there's something about how they make these things feel. It's just incredible. Even the new Porsches don't have this. They're so electronic and disconnected to me, and this is mechanical and you can feel the wires and even the power windows switches are like 'click-click'; loud. I really like them; the mechanic being connected to the car. I was kinda making a joke about that, but let's get real. I love sports cars. And, I really feel like when you're working so hard; working morning, noon, and night; sitting in front of computer screens; it's great to reward yourself. Speaking of which; I'll tell you this too. This is based on an earlier question you said, and this comes from Dave Ramsey. Funny enough, Dave Ramsey; remember he used to say; wasn't he the guy propagating "pay yourself first."


Tony (44:41):

He says that, but a lot of people say that.


Dan York (44:44):

I think he was the first guy that I've heard say that though. As with anybody, you'll hear something, but it won't really sink in for maybe 10 years. It takes a while to- your parents' lessons don't sink in until 20 years later. That kind of thing.


Tony (45:02):

30 years or never.


Dan York (45:04):

Or never. Well, for me it was, let's say it was a decade, but the "pay yourself first" thing; I have an interesting spin on this because a lot of wealth is not created from your job. A lot of people think, "oh, well you're wealthy because you're an entrepreneur," and all this kinda stuff. Well, most entrepreneurs that I know are broke as hell. I mean, they were just broke. So, just because you're an entrepreneur doesn't mean anything. I know a guy that has a sales job that pulls a half million dollars a year working 40 hours a week selling. I'm like, "god, that sounds amazing." 40 hours a week. No responsibilities, no lawsuits, no employees, no payroll.


Tony (45:38):

Easy money.


Dan York (45:40):

Easy money. I'm sitting there. And then, and then the guy's like, oh, I wanna, I wanna go and start a business. I was like-


Tony (45:46):

"Why?"


Dan York (45:48):

"Why?" I was like, "you got a great life dude."


Tony (45:51):

40 hours a week!


Dan York (45:52):

40 hours a week. "You get flown to trade shows. You do your deals. You're making great money. No liabilities, great cash flow." Anyway, but Dave used to say the pay yourself first thing. So, one of the things that I'm really into is how do you build stuff? I'm from the school of thought where, "will social security be there for me?"


Tony (46:11):

No. The answer is no.


Dan York (46:13):

The answer is no. I'm with you, man. I think it's just gonna be a pipe dream. So, I don't even think with it. I don't care that I'm paying into it. I'm not gonna get butt hurt about it. I just go, "it's not gonna be there," but pay yourself first is three things; of course I set aside reserves financially. Put aside reserves a little bit. Every week I try to do at least 10%. It's kinda like a church tithing or something for my reserves account. I just put it aside and I don't touch it. Then another thing that I tend to do with that; which is not completely related to this point; I don't put it away in cash. Cash is just trash these days. I either put it away in like Bitcoin, Ethereum, or in gold and silver.


Tony (46:49):

Love it. So, new emergency fund, that's the new emergency fund.


Dan York (46:53):

New emergency fund; that's right. That's And, cash, if you put a pile of cash like this away and let it sit there for three years, it looks like this. That's the last three years.


Tony (47:03):

Just for the record; that looked like 30%. So, for people that are listening. You put a hundred grand in there; in three years; at this rate it's gonna be about 30 grand. That's what it's gonna be worth. It ain't gonna be much.


Dan York (47:17):

I wish you were kidding. Cuz I really think that's the case. I just heard this thing on the news the other day that said inflation went up to 7%. I was like-


Tony (47:24):

Lies, lies! I saw this. So, listen to this. I know I'm interrupting you. But, I was watching- my father-in-law, he's recovering from COVID. So, he's on our couch; couch surfing. And, he had the channel on the other day, and they said inflation's at 8.5-9%. And then, they showed a chart of these five different categories in the economy. Every one of 'em was like 30-40% up in price. I'm like, they just told you it's up 8%, and every category they just showed you was between 30-50% up in prices. It's just crazy.


Dan York (48:04):

Totally crazy. I know.


Tony (48:05):

Nothing different. The government's just lying.


Dan York (48:07):

I know. Believe me. You and I could talk for two hours on this, and probably have a hilarious time. I love those conversations, but I mean to finish my Dave Ramsey point; just cause it's funny that you worked for Dave. I remember this point from him; there's an interesting spin I have on his "pay yourself first" though. A buddy of mine in Nashville and I, we play around with this; is that, you work really hard. If you don't work really hard; you have a problem. You need to go work really hard because that's how success comes. If you think you just luck into success or whatever; just go live a little bit longer. You'll figure out the truth. But, if you work really hard, the problem with that is nobody thanks you for it. Really. Your wife might, your kids kind of don't cuz they're kids. They are kind of in their world, but not many people are very thankful for what you do for them. So, you have to thank yourself.


Tony (48:58):

Thank yourself first?


Dan York (49:00):

You have to thank yourself first. It's kinda like this "pay yourself first," so for example; and I'm gonna tell you, this is a weird thing; what I'm about to tell you, this is like this ethereal magic trick. It's like a financial magic trick. But, if you don't work hard, it won't work. If you're working really hard, it will work. So, what I did; I started testing this a long time ago and this is- I was starting this digital marketing. It was some time ago; easily over a decade ago. I was like, "ok, well, I worked really hard, so I'm gonna reward myself for my hard work," and I went and bought gun. This is when I first moved to Nashville; I think; in 2010. I bought a 357 magnum. It was a Ruger sp101, and coming from Chicago; we never had guns.


Dan York (49:42):

So, it was kinda exciting to go get a gun. That was a big purchase for me. I think it was like $600-700, and without coordinating with my wife and all that, I just went and did it. I was like, "cool. I just got myself a reward for all my hard work." That next week; it was weird. It was almost like my flows of money just took off and got better. And I was like, "okay, that's funny." So, I worked really hard that week and I landed a really big contract with an international oil guy that year. I was like, "man, I had a really great week." I think that contract added just $90,000 to my annual revenue; just that one deal. I was like, "that was a great year." So, I went out and bought a big screen that Friday night; I just came home with it.


Dan York (50:26):

Even my wife was like, "did you just come home with a big screen?" And we were poor with no money raising kids on like ramen noodles and stuff. She's like, "did you just come home with a big screen?" I was like, "yep." I didn't ask. I just did it. But, it was rewarding myself. Then, next week; guess what happened. Easier. The week got easier. The money flows got easier. The sales closed easier. I had more leads in. I'm telling you dude. And then, my buddy in Nashville, he's done the same trick and we would play with this trick. So, and it's actually so funny cuz it works. Like, if you work really hard, you pay yourself first and sometimes paying yourself first; it's just getting yourself a treat. Doesn't have to be obnoxious, like a big screen TV or a car or something like that. But you pay yourself first. You do something for yourself. Thank yourself, bonus yourself. Cuz nobody will do it for you. We live- the entrepreneurs and people like us, we live these thankless lives and everybody- we're supporting all these people and everybody's just like, "well, we expect it of you," and I'm maybe being a little too derogatory about other people on that.


Tony (51:30):

No, you're not. No, you're not.


Dan York (51:32):

It's a little bit of a thankless life; working hard.


Tony (51:35):

It is.


Dan York (51:36):

If you bonus yourself, I'm telling you the very next week; your flows and your income lines, it's almost like it greases the path and you'll find the week that you slack and then bonus yourself. It won't work. You gotta work hard. Be dedicated; bonus yourself at the end of the week; smooths out. It's like magic dude. I'm telling you. It's a funny, funny trick.


Tony (51:54):

I love what you said there. I'm gonna probably look at that. I'll probably talk to my wife about that. Maybe she'll let me buy some fun toys or something like that. But, that starts to sound like this concept. I'm not ready to write a book on this yet, but it's got me thinking, but this concept of spiritual laws; just like this world runs on physical laws, law of gravity, thermodynamics, e